Every business needs to stand out from the crowd, especially when it comes to printing and marketing materials. Successful Minneapolis businesses are constantly utilizing specialty print effects such as unique coatings, textures, papers, and inks in their marketing campaigns. Die cutting offers some excellent features that you can incorporate into your print marketing strategy.
Die cut is great for making your print marketing recognizable by both sight and touch. There is a tactile sense-memory associated with the way shapes feel. By incorporating die cutting into your print marketing, your customers will likely remember your brand over others. Sense of touch is not the only benefit that die cut offers. It also influences the sense of sight because die cutting gives marketing materials an attractive and unique appearance that is bound to stay in the memories of your target audience.
Your die cut shape or design should support the most important elements from your design – they shouldn’t be the most important elements in and of themselves. But instead, use your die cut design to enhance your print design elements of your marketing materials.
For many designs, the logo is the most essential branded design element, which is why it’s often used with die cuts. Make your logo stand out against the other design elements by die cutting around the perimeter of your logo.
Incorporate different die cut shapes into your marketing material design.
Geometric shapes can be either angular or rounded, but they are always have precise measurements.
Organic shapes do not have precise measurements and instead follow an outline.
Openings and Closures
Printed materials that have more than one page can be die cut with a unique opening or tabbed closure. You can also incorporate fun custom folds when utilizing opening and closure cuts.
Take advantage of specialty print effects such as die cutting that can significantly make your brand stand out.
Anderberg Innovative Print Solutions is an FSEA Gold Leaf Award Winner
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