How do you effectively grab your target markets attention in an innovative and creative way? Try incorporating interactive print into your marketing strategy. You might not have a clue to what I am talking about. Many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. By integrating your print with the digital world, you are creating advertising that is, inexpensive, traceable, and engaging.
Appeal to your consumer’s senses of sight and touch, and create a delightful experience for your target market, increasing brand awareness and enunciating your brand promise. Here are some examples below of how you can do this:
According to If It’s Hip Its Here, a print ad that when soaked in water, can be wrapped around a beer, popped in the freezer and it will chill in half the usual time. There are salt particles embedded in the paper, which reduces the freezing point of water.
Croatian creative agency Bruketa & Zinić has designed an annual report for food company Podravka that has to be baked in an oven before it can be read. The empty pages become filled with content after being baked at 100°C for 25 minutes.
3. Wallpaper Magazine’s limited edition lenticular cover.
Many have never heard of the word, ‘lenticular’, also sometimes known as motion cards and flickers.
Hussein Chalayan, a fashion designer had a design featured on the wallpaper* March 207 limited edition cover, where the cover incorporated interactive print to display his design in a radical way.
T+Ink Technology has helped X Mobile phone, digitas to create the very first interactive print ad in WIRED magazine. By simply pressing buttons, it changes the color of the phone depending on which colored button you are pressing.
Ask us about our specialty printing services to get an edge over the competition