When printing brochures, many often wonder if they should print digital or offset. There are many options to choose from and many come with a different cost. Is offset printing better than digital printing? It is not as simple as yes or no, there are benefits of each and it’s important to decide which process will benefit you and your print job the most.
Offset, also known as lithography, involves plates that are used to transfer an image onto a rubber blanket, and then a printing surface.
This process is usually more expensive than digital printing because the initial set up time takes longer. Offset printing is fast and will give your printed materials the highest quality and it is more economical if you print large volumes. The unit cost goes down as the quantity goes up and while today’s digital presses are close to the cost/benefit ratio of offset for high quality work, they are not yet able to compete with the volume an offset press can produce.
For short runs, digital printing will be your best bet. There isn’t a set up fee which is more economical than offset printing. This is a great option for small businesses seeking to maximize their ROI. When printing digitally there is less waste and fewer variations, due to not having to balance ink and water during the press run.
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