As you are probably aware of or will become aware of, we are now approaching the digital age (if we’re not there already, that is). Most everyone in the Minneapolis area is revolved around his or her technology. You see people going through emails on their phones, paying bills via online, and playing games such as Angry Birds on their Iphones.
But by what I just explained, you may think, “What’s the point of direct mail marketing..it seems like it’s going obsolete?”
First let me clarify… According to The Drum - Modern Marketing, “Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway, research from the Direct Marketing Association (DMA) has found.”
In fact, the DMA’s first print tracking report stated that, “direct mail is the preferred channel for receiving marketing from local shops (51 per cent) and banks (48 per cent), while email is preferred for events and competitions (50 per cent each).”
When considering between putting money into direct mail and email marketing, just remember that 79% of consumers will act on direct mail immediately, where emails get lost in the crowd or go straight to the “Junk Mail” pile.
Here is a cool Infographic: