We all need to stand out from the crowd occasionally especially when it comes to your printing and marketing materials. There’s a list of options, colors, papers, and finishes that can set you apart from the crowd. High quality print material is a great way to enhance your brand image and send a clear message of professionalism and quality to your customers.
Choose a high quality paper stock
Cheap paper makes your business look cheap and the role of aesthetics is important when it comes to choosing your paper stock. Here’s a chart that can help you choose the right paper stock for your print project.
Here’s a list of paper to choose from
Incorporate specialty effects
Embossing: Is where an eye-catching three-dimensional effect is created above the surface of a sheet of paper. It’s a great way to add a touch of class to any printed piece. It is also a technique that is commonly combined with foil stamping
Select the right binding
Coil binding is a great choice instead of using staples. Coil binding will give your marketing material a more classy and professional appearance. This type of binding would be great for and catalogs, booklets, or an upcoming presentation.
Wire-O binding is similar to coil binding is another great choice and will make your marketing material look even more professional.
Utilize Unique Coatings
Coated paper has a waxy finish (shiny or matte). Coated paper can give your print marketing an elegant look. It can also protect your direct mail pieces from getting damaged in the mail with scuffmarks.
Choose Offset printing.
If you are printing large quantities, then you should go with offset printing. You will get high quality results.
Ask Your Printer
Your printer will know best and can give you suggestions. You can also order our Free Print Buyers Guide today, which is a print buying success tool to educate our customers about print.
Anderberg Innovative Print Solutions is an FSEA Gold Leaf Award Winner
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