Pro Tip: Make Your Greeting Cards Personal
Many businesses are catching onto what savvy marketers already know…
It’s very important to send personalized direct mail to your clients, and one of the best ways to make this connection is by utilizing greeting cards. They’re sometimes overlooked, but greeting cards are effective in displaying care towards current client relationships and can increase the odds of retaining these clients to create long-term, valuable business relationships.
Here are a few points to think about when considering greeting cards:
Personalization
Nowadays, people have a keen eye for sorting between meaningful and junk mail. What cuts through the noise of junk mail more than a piece of highly personalized mail? By sending your clients custom greeting cards which incorporate variable data (personalization), you can yield a higher ROI than sending a simple, mass produced mailing. This tactic can also be cost effective when printed in volume.
By adding a personalized message to your greeting cards, you are conveying the message that you care about your clients. You can also show this by signing your name or incorporating handwriting on the inside of the card.
Opportunity
Greeting cards are a great way to continue developing relations with your clientele. Showing a deep interest and care for their business and personal lives strengthens the relationship and increases the odds of mutual loyalty. This loyalty often leads to continued, or sometimes even increased, business and cements a positive reputation.
Recognition
Designing your greeting card in a way which your business logo is clearly featured on the front of the card will ensure immediate brand recognition. Also, including graphics which reflect your company culture and/or effective messaging that you’d like to get a cross to your customers is a great tactic to display your company’s ethos.
Above all, remember to keep your company greeting cards sincere. Stay away from writing greeting cards just to “win over” more business - leave that to your quality of work. Go the extra mile to show appreciation and acknowledge your clientele!