The holidays are right around the corner and savvy marketers know that now’s the time to gear up a holiday marketing campaign. According to Yahoo, 40 percent of annual sales are concentrated in the last two months of the year. Competition can be crushing this time of year and you need to now amp up your marketing game. It is crucial to find ways to attract attention and leave a lasting positive impression on your customers to secure holiday sales. What are you doing to ensure a successful end of year for your business? Here are some suggestions:
Promotional calendars are a highly cost-effective way to market. It puts your company front and center for 365 days a year. It also allows you to promote yourself with your logo and brand and advertise future company events. Calendar marketing is one of the best ways to simultaneously build brand recognition and gain leads.
Direct Mail Postcards
It’s not too late to take advantage of direct mail post cards, especially during the busiest buying season of the year. Send your valued customers a greeting postcard that says “Thank you”. A simple thank you can go a long way toward increasing customer loyalty.
Stand out from the crowd by including a little gift such as a gift card. You could also add a URL where your customers can find the products/gift that you offered on the postcard.
Mini Catalog postcards
Your mini-catalogs should deliver a preview of what your offering in your main catalog and encourage customers to go to your website. Pre-catalog” postcards should be sent a couple weeks before your main catalog. They are smaller than regular catalogs which cuts mailing and production costs and they are an effective way of driving customers to a company website. This print marketing tactic has proven to improve key metrics such as response rate.
Hangtags are great for attracting attention if done right. They are a great way to build brand recognition so that once a customer sees one of your hangtags; they associate its image with all of your products. Use custom sizes to make them stand out. Another clever tactic is to add value by adding a coupon or an incentive that will drive traffic to your company’s website. Hangtags could be great to add onto company gifts such as a wine bottle and variable data can be incorporated to add a personal touch.
Incorporate specialty effects into your holiday marketing to get the edge over the competition. Please ask us more! We are award winning and known for our innovative specialty printing services.