Variable Data and Printing
Direct mail has already proven itself to be far more effective than any single digital source in reaching customers. Now imagine how effective direct mail would be if it was personalized for each of your targeted individuals? You have exponentially increased your probability of success.
What is variable data printing?
Personalized marketing campaigns have the potential to double even triple the response rates.
Variable printing (also known as personalized printing) is used by companies that customize their direct mail messages to each individual target rather than sending out the same mass produced, generic message that is sent to thousands of recipients. Variable data allows companies to change the text and graphics for each individual according to their demographic data or other data that may influence how a company want’s to personalize their message.
According to printingforless.com,
Benefits of Variable Data Printing
VDP is most commonly used on
Why incorporate variable data printing into your marketing?
Proper Targeting + Proper Personalization = Better Response
It’s a great away to stay ahead of your competition. Variable data printing allows the smallest business to compete with Fortune 500 businesses because when properly executed it can return up to 30 times the ROI of a static piece according to data from Cap Ventures. The more customized and personalized the text and images are to the recipient, the more likely they will respond. By speaking to recipients personally, using text, imagery and offers customization to their specific needs and desires can trigger an emotional response.
If smartly executed, it maximizes the relevance of your direct mail piece and drives responses.
Ready to increase the effectiveness of your marketing efforts with VDP?
To learn more call Anderberg Innovative Print Solutions today at 952-848-7300 or email us at firstname.lastname@example.org
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"Variable Data Printing." Modernpostcard.com. Web. <http://www.modernpostcard.com/services/vdp>.