For a while people started to come to the conclusion that print was disappearing; this is false. Print is very important in advertising in today’s society. A lot of businesses are finding that printed materials are less expensive, longer lasting, and stays with the recipient longer. With this in mind, a survey says you can improve the response rate 4 to 5 fold by adding decorative techniques.
As we move well into the 21st century a great deal has changed in how the printed sheet can be enhanced and protected through the decorating process. So much that the Foil Stamping and Embossing Association has changed it’s name to the “Foil and Specialty Effects Association”, which includes foil stamping, embossing, scented inks, laser die-cutting, UV coatings, thermography, glitter, and pop-up folds or unusual folds. Foil has been found on invitations, business cards, brochures, on various magazines such as Vogue, and many other printed mediums. Special effects have been proven to keep viewers looking at an advertisement; the longer a viewer looks, the better chance you have at creating conversations and becoming memorable. Anything that draws attention to your printed material will improve your return percentage and may allow you to cut your run lengths, getting the same results (inquiries). Some techniques can be very expensive and some can actually save money. “Specialty Effects” are the fastest growing part of our industry today.
Anderberg is in the process of producing a “WOW” printed brochure which will explain and show many of the special effects that are available to you today (should be ready 2nd quarter of 2015). Don’t miss it! Please email us today to pre-request a free copy. While you are waiting for the “Wow” brochure, why not request our free “Print Buyers Guide” that is ready now! If you have questions and need an answer now, contact us on our website or email us:firstname.lastname@example.org.