8 Tips For An Effective Postcard Marketing Campaign
Digital marketing is getting a lot of attention these days while the tried-and-true methods, such as using postcards, are becoming forgotten.
However, postcards are one of the least expensive forms of direct mail marketing a company or non-profit organization can use today. They are easy to create and a great way to command attention to your company, mission, or non-profit.
Even the biggest companies and major universities are using this brilliant tactic in order to effectively market their products and services. Here are just a few of the benefits they experience because of using postcard print marketing:
Increased traffic to their website
Showing customers that they are thinking about them
Generating sales leads
Promoting special offers
Promoting new services or products
Thanking regular clients for their business
The best thing about postcards is that they don’t even need an envelope, which means people are more likely to view your postcard and read what you have to say.
With our experience in the print industry and seeing how clients are using their postcards for marketing efforts, we’ve gathered eight tips to get the most out of your postcards:
Incorporate variable data to make your postcards more personal. The more personal your marketing is, the better response rate and ROI you will have.
Include a “call-to-action”. Include your website link or next step that your customers can act on in order to progress their buyer journey. You could also include an email address for your target audience to respond to.
Make your postcard traceable. Add a phone number that is specifically for your postcard; one that you can trace to record its success. Include vanity URLs so you can track who has gone to your website because of the postcard.
Use powerful or influential words. Everyone is after more sales and profits but few achieve it. Use words such as “You”, “Success”, “Love”, etc.
Use different sizes. When you see a postcard different from a standard size, it stands out from the rest in a busy mailbox. (Often 6x11)
Choose your words carefully. Keep your message simple and pretend every word you write is costing you an extra $100.
Make your postcards eye-catching. Make your postcards high quality with eye-appealing photos, images, and design. Use striking colors and easy-to-read font.
Customize your postcards. Incorporate custom print design such as foil stamping, embossing, perforating, glitter, textures, or scented inks.
Now that you’re a professional on how to create the best looking postcard for your marketing efforts, it’s time to design and print your mail piece!