4 Die Cut Tips For Your Print Marketing
Every successful business needs to stand out from the crowd.
When it comes to print marketing materials, there is massive opportunity to accomplish such a feat. Profitable businesses are constantly utilizing specialty print effects such as unique coatings, textures, papers, and inks in their marketing campaigns. Die cutting offers added features which can be incorporated into a print marketing strategy.
Unique die cuts are great for making your print marketing stand out because of the engaging visual and tactile experience. There is a tactile sense-memory associated with the way shapes feel. By incorporating die cutting into your print marketing, your customers will likely remember your brand over others. The sense of touch is not the only benefit that die cut offers; it also influences the sense of sight because it gives the marketing material an attractive and unique appearance that is bound to stay in the memories of your target audience.
Here are four key factors in making sure your clients and prospects are engaged with your print material:
1. Unique Design
Your die cut shape and overall design should support the most important messaging in your marketing piece – they shouldn’t be the most important elements themselves. Instead, use your die cut design to enhance your print artwork and key information within your marketing materials.
2. Creative Logo
For many designs, the logo is the most essential branded element, which is why it’s often used with die cuts. Make your logo stand out against the other design elements by die cutting around the perimeter of your logo, or make your logo hollow and lay a colorful background behind to make it pop!
3. Different Shapes
Incorporating different die cut shapes into your marketing material design is a sure way to grab the attention of your recipient. Whether geometric shapes or organic shapes, the die cut will stand out from the routine of daily junk mail.
4. Openings and Closures
Printed materials that have more than one page can be die cut with a unique opening or tabbed closure. You can also incorporate fun custom folds when utilizing opening and closure cuts.